BIRD'S EYE

Asian Fusion Restaurant

Types of work: Brand Identity Design, Graphic Design, VMD

Material: Various
Client: Bird's eye
Direction: Jeong Eunu, Oh Idam
Design: Jeong Eunu, Oh Idam, Seong Sojeong


Birdseye's brand symbol wanted to capture their vision as an Asian contemporary restaurant, and we visualized their brand identity as a form that merged the eye, which symbolizes vision, with the sprawling bird (Dryocopus pileatus) motif. We used the red color as a focal point and the shape of an oriental seal to express the mood of Asian Cuisine by using visual elements. The logotype was applied to print media by choosing a typeface with a narrow type width to make it concise and impactful.


BIRD'S EYE

Asian Fusion Restaurant


Types of work: Brand Identity Design, Graphic Design, VMD

Material: Various
Client: Bird's eye
Direction: Jeong Eunu, Oh Idam
Design: Jeong Eunu, Oh Idam, Seong Sojeong

Birdseye's brand symbol wanted to capture their vision as an Asian contemporary restaurant, and we visualized their brand identity as a form that merged the eye, which symbolizes vision, with the sprawling bird (Dryocopus pileatus) motif. We used the red color as a focal point and the shape of an oriental seal to express the mood of Asian Cuisine by using visual elements. The logotype was applied to print media by choosing a typeface with a narrow type width to make it concise and impactful.

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Seoul, Republic of Korea

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